Brand Director & Illustrator
Project: Brand refresh, Action Hub and Digital Organizing
Agency: Point Blank Creative
Role: Art Director
The Mighty Earth project included an update to their current brand identity with a focus on their online presence, especially during the COVID-19 pandemic. We developed a new identity, launched a digital organizing program, designed and built an action hub, and provided digital support for 3 campaigns to fight and raise awareness around deforestation.
We took the existing Mighty Earth brand guidelines and updated it with our new branding. We added usage guidelines around the logo and icon, photo treatments, fonts, and application of the logo. The full guide can be viewed here.
A sample of the digital ads and social graphics created for the launch and the campaign around cancelling Costco.
Print ads were created for various placements during the deforestation campaign.
Graphic emails were written and designed to support the new digital identity launch as well as the Cancel Costco campaign.
Samples of the action hub that was created and built with tools to mobilize supporters to take actions within the campaign. Various action types were built into the hub, such as tweet action pages, call action pages, petitions, and sign-on pages. The action hub can be viewed here.